Market Eye has won a Bronze Quill for ‘Media Relations’ at the Global 2019 IABC Gold Quill awards and a Silver award for ‘Innovation in Media Relations’ at the 2019 Asia Pacific Steve® Business Awards.
Highlighting client Close The Loop’s product TonerPlas®, which turns waste soft plastics and toner into better quality asphalt roads, Market Eye’s media campaign achieved coverage on more than 50 TV stations and 60 print outlets around Australia, and helped create a sales pipeline for a new product for the company that shows the circular economy in action and has become a major revenue source.
Judges said that Market Eye’s campaign was: ”A well-organised, sophisticated and meaningful campaign to generate the awareness and attention to the specific topic.”
The IABC (International Association of Business Communicators) Gold Quill Awards have awarded excellence in strategic communication worldwide for more than for more than 40 years. While the Stevies® have recognised the achievements and positive contributions of agencies in the US, Europe and Asia Pacific since 2002.
Commenting on the awards, Director of Media & Communications Tristan Everett said: “Close the Loop is a company doing some great things for the environment and our communities, and we were delighted by the results achieved from the strategic media campaign we developed for them. Being recognised by our industry peers like this reflects our passion and the value we provider to help companies showcase their innovations and build communications that support business objectives, reputation and leadership.”