Over time, the way we have interacted with the investment community has evolved. Market Eye’s independent and objective advice, and strong relationships across the investment community, has allowed us to effectively and efficiently engage with the market and build support from the right groups of investors as our register has transitioned several times over several years.
In addition, we have also benefited from Market Eye’s broad suite of services, with substantial value added in our communications around results via Market Briefings and better insight into our underlying beneficial holders via Market Holders.

Market Eye essentially fills the role of our in-house IR expert when needed. They have worked very closely with us over several years to really understand our business and raise our profile in the investment community. They have created and helped to implement IR strategies that have trebled the number of brokers covering iiNet and more than quadrupled the number of institutional investors on our register.

“As a company heading into an IPO it was essential to have Market Media there to help us communicate effectively with the mainstream media and financial press. Market Media helped us to strategically tell our story to the market through clear messaging while managing a variety of press enquiries from Australia and around the world.”

We receive regular Market Holders share register analyses that provide us with an in-depth view of who actually holds Mastermyne shares. We have found that the analysis prepared by Market Eye is more thorough than previous analyses we received and also provides us with valuable market intelligence on key shareholder movements.

Market Eye has consistently delivered an exceptional level of service in providing regular share ownership reports, with the analytics work done by the same locally based person for each report. It [Market Holders] provides us with rich granular information on who our underlying beneficial shareholders are and how their holdings are changing, as well as valuable market intelligence outlining the drivers for key buying and selling.

In addition to Market Holders, we have also utilised the Market HQ IR management platform. It’s intuitive design, functionality, including photos of most contacts on the database, and the related support provided by Market Eye have made it a valuable tool for our investor relations activities.

The strategy to release this with our ASX release – at such a busy time of year for all was the right thing to do. The document has been well received by the broker community and they pointed out the helpfulness of it.

The best performing A-REIT for the month was Aspen Group (APZ), up 29.4% following the CEO’s Market Briefing. The briefing followed the completion of its equity raising and strategic review, and detailed the decision to simplify the structure and rationale of the business by withdrawing from the development side of the business and to focus on debt reduction.

The Market View perception study we had undertaken confirmed our thinking on our shareholders’ views of us and, importantly, it also provided additional valuable insights into our investor relations approach. What was very helpful were a number of suggested strategies and ideas in relation to our investor relations practices for the immediate and longer term.